The Importance of Social Media in the Recruitment Process
Want to get noticed for that next job? Who doesn’t? There are so many things you can do to ensure your CV stands out from the crowd and your interview skills are up to scratch, but one aspect many forget to address during the recruitment process is the importance of the digital world, mainly social media.
Choosing the right platform
Most of us will be active on at least one social media platform, whether that’s sharing statuses and videos on Facebook, tweeting about the latest news or sharing snaps of your latest dinner, location or outfit on Instagram. Perhaps the most important social network to consider when job hunting is LinkedIn, the professional social network.
Before we come on to how networks such as LinkedIn can help with job searches, getting noticed and becoming a standout candidate, it’s key to address the dos and don’ts when it comes to using other social platforms whilst job hunting.
Be socially savvy
No one wants to see your university photos from 10+ years ago, where you’re rolling around on the floor and drinking out of a bucket. The audience who especially don’t want to see this is recruiters, so it’s important to make sure you’re socially savvy.
Profiles for personal use, such as Facebook, Twitter, and Instagram to some extent should be kept private. Don’t hide everything on your page, then you look like you want to do exactly that; hide things from people, but make sure you’re selective in what you show to users outside of your friendship group.
Make sure your profile and cover images are suitable, and your about sections are up to date with job roles, personal info, etc. You could even include links to any of your professional sites or information on your hobbies. Instagram is mainly used for high-quality imagery anyway, but again, be savvy in knowing what and what not to share, especially on Instagram Stories if you’re an avid user.
Do your research
Social media can also be a very useful tool in conducting valuable company research prior to an application or interview. The best way to apply for a job is through a recruiter, but that doesn’t mean you can’t use LinkedIn, or any other social network, to research information on the company, its projects, processes and even staff numbers.
Explore each individual Facebook, Twitter and Instagram pages belonging to the company (sometimes brands have more than one, say for customer services purposes on Twitter), and note any stand-out findings down. These can help greatly when attending an interview, as it helps you come across as inquisitive, thorough and interested in the business and its future.
A social CV
When it comes to your own personal profile, this almost acts as a CV. Lots of recruiters will ask for social network links nowadays, including LinkedIn, so it’s a real chance to show off your skillset and help validate it, too. Past and present colleagues can endorse you for particular skills, and the more you’re endorsed for a skill, the better it looks on your virtual CV (and actual CV, too!). When a recruiter sees your CV and LinkedIn profile and pairs them up, seeing validated endorsements on those skills you’ve outlined on paper is a real strong point.
Staying up to date
Make sure you keep your LinkedIn account up to date with jobs, the timings are correct and try and get as many relevant endorsements as you can to help boost your profile. Growing your network is also a huge benefit. Just like Facebook friends, LinkedIn connections are almost endorsements in themselves. You don’t want thousands as it comes across as impersonal, and recruiters will likely question the validity of it, as who realistically knows that number of people through the workplace, or even with the help of networking events.
Make sure you’re regularly creating and sharing content on your page, too. This will not only expand your reach on the platform but showcase your professionalism and knowledge across your industry, too. Make sure you include your own opinion when sharing articles – it adds a personal touch and shows you know what you’re talking about, as opposed to just sharing content in bulk.
LinkedIn groups is another way to get noticed during the recruitment process. Groups are where like-minded users can join to talk about topics of interest and engage in knowledge-sharing in a professional forum. Engaging in conversations within LinkedIn groups can help expand your job search, and looks good to recruiters too, especially if you include within your CV itself. Groups can be set up by brands or individuals, so it’s also a great way to connect with brands and influential audiences.
For more on how to get noticed during the recruitment process, get in touch with us.
4 tips for making your job adverts gender neutral
The Equality Act, which became law in October 2010, states that it is unlawful to discriminate against people at work because of nine key areas: age, disability, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief, sex and sexual orientation. The aim of this act is to improve equal job opportunities and promote fairness in the workplace.
Will a good CV design get you the job?
Colourful patterns and imagery on CVs may be visually exciting but often they can be tossed aside by employers/recruiters because they are too difficult to read or not what they are looking for. Remember, recruiters are busy people and if your CV is too fussy, they might not even look at it at all.
Important recruitment lessons to learn in 2018
Just because we’re a month into a new year doesn’t mean it’s too late to reflect on what we’ve learnt in 2017. As we head further into 2018, we take a look back at some of last year’s recruitment trends and what we should be looking out for in the next 12 months.
How to choose between your best two candidates
Just imagine getting to the final stage of the recruitment process and you have not one but two fantastic candidates who would be perfect for the job. On the one hand this is great because you have been lucky enough to find two people who would fit the bill, but on the other hand, this can make your decision even harder.
What Millennials Want: 5 work benefits to attract top talent
Work benefits and perks come in all shapes and sizes. Some of the most common can be anything from a pension scheme to a company car, and while these perks may seem cushy, you might want to look a little further than offering traditional benefits if you want to attract today’s generation… the millennials.
How to get a job in healthcare with low experience
Getting a job in healthcare when you have little to no experience might seem like an impossible task. Perhaps you feel like breaking into the industry is like trying to find a needle in a haystack or that many employers are only interested in candidates who already have a substantial amount of knowledge – especially for more senior roles.
However, contrary to popular belief, there are ways to work your way up in your chosen career with little experience by following a few simple tips.
Things to consider when looking for healthcare jobs
- Stay on top of industry news
Keeping up-to-date with the latest news and trends can work wonders if you are trying to break into the industry. There are some fascinating sources such as online magazines and forums that can tell you who is hiring and when – some of which focus on specialised areas which you may find particularly useful.
- Try your hand at networking
Once you have done your research and figured out what area of the healthcare industry you want to work in, you should then start to connect with as many people in the profession as possible.
By combining online networking with face-to-face networking you are creating a memorable identity for yourself. Do some voluntary work or join a healthcare association and you will gain invaluable experience that will get you noticed by the right people.
- Assess your transferable skills
If you’re hoping to get into the healthcare profession and you have come from another industry, work out which skills – mainly transferable skills – you can bring with you. Things like IT skills, human resources and secretarial experience are all useful qualities that you can prove to employers once you have got your foot through the door.
- Find a mentor
Every job role requires an opportunity to learn. That’s why it’s a good idea to find a mentor who can guide you with their industry insights – especially if you are in an entry level job. By demonstrating your passion and your willingness to learn and to grow in your working life, your mentor should be able to point you in the right direction when it comes to boosting your networking and job search efforts.
Find a job in healthcare that’s right for you
- Healthcare Assistant
Healthcare Assistants or HCAs are generally required to support doctors and nurses. They can usually be found in hospitals and doctors surgeries and play a vital role in caring for patients’ needs. Previous experience is useful but not entirely necessary making it a great job role for beginners.
You can also opt for an apprenticeship scheme or work towards a certificate such as a Level 3 Diploma in Healthcare Support Services which would give you the opportunity to branch out into other areas of the healthcare profession in the future.
- Dental Support Worker
Another role certainly worth looking into is a Dental Support Worker. This is a hands on role with no set entry requirements. Employers tend to favour a strong worth ethic and a positive attitude over employment history when it comes to recruiting for this position.
In a job like this you will usually receive a high level of on-the-job training as well as being encouraged to seek further knowledge in your spare time to help build your credentials. While on the job you will typically be found sterilising instruments, mixing fillings and assisting with X-Rays.
- Care worker
It’s useful to know that not every healthcare job consists of working in a hospital or surgery. In fact, there are opportunities in the social care sector that need a range of different skills.
A lot of carer jobs are very similar to Healthcare Assistants but primarily operate within a client’s home depending on what kind of care and treatment they need. It can be quite a competitive job role but voluntary work or personal experience can generally be enough for you to get your foot on the ladder.
- Pharmacy Technician
If you’re hoping for an entry level pharmaceutical role to boost your chances of working in the healthcare industry, becoming a Pharmacy Technician could be the ideal role for you. This is a great way to find a mentor like we mentioned in our previous section, as you will be working under the supervision of a registered Pharmacist.
Aside from collecting prescriptions and selling over-the-counter medicine, a Pharmacy Technician will be able to shadow a Pharmacist and offer basic advice to customers on which products would be most suited to their circumstances. Plus, trainee positions and apprenticeships are available to over 16s and anyone who is no longer in full-time education so you can work towards an NVQ in Pharmaceutical Science.
- Medical Secretary
If a non-clinical job role is more appealing to you than a practical alternative, perhaps becoming a Medical Secretary is the right option for you.
Medical Secretaries are an integral part of the healthcare industry, organising and scheduling appointments and dealing with day-to-day admin to help doctors and nurses carry out their role in the most effective way possible.
Of course previous admin experience would put you at an advantage but experience in specific sectors is not hugely important. The main things you will need to obtain are excellent organisational skills, a thirst for knowledge and the ability to use your initiative.
When it comes to searching for jobs in the healthcare industry, it’s crucial you are positive with your applications and don’t give up. It’s important to take regular breaks so you don’t overdo it, but have an open mind and be realistic with your search.
For more information on healthcare jobs or a range of other industries, visit Time Recruitment and speak to one of our helpful advisors.