Have you ever written a job description, read it back and then deleted the whole thing because you weren’t happy with it? You’re not the first person to do this and chances are, you won’t be the last.

Writing effective job descriptions can be tricky, especially since this is your company’s first impression (followed closely by your website). If your description is a flop, you could likely lose potential candidates that would be perfect for the role you are recruiting for.

Luckily, we’ve come up with a bunch of useful tips that will make writing job descriptions as easy as 1, 2, 3. So start the new year off on the right foot and

1 – Avoid distracting job titles

If you saw a job title that said Wizard of Light Bulb Moments, would you know that it was for a Marketing Director role? Perhaps not. These kinds of job titles may work well to highlight your company’s personality, but they don’t work quite as effectively when recruiting.

Confusing job titles are likely to put an applicant off and since this is the first thing they will look at before they even get to the description itself, it’s important to get this spot on. People are busy and you don’t want to lose them because you have overcomplicated the job title.

2 – Make sure the description is mobile-friendly

Searching for jobs on a mobile device is growing rapidly so it’s vital that your description is mobile-friendly and easy to read. Here are a few tips to keep in mind:

  • Keep your job title to a maximum of 50 characters
  • Ensure font sizes are larger than on a desktop to improve readability
  • Avoid huge bulks of text as people are likely to skim read
  • Make sure all text fits neatly within the screen width so candidates don’t have to scroll to the right to read the end of a sentence

3 – Be honest about salaries

If you state a set salary figure on your job description it might make the applicant feel like there’s no room for maneuver. Try using a range such as £18k-£23k to attract a wider number of candidates.

Whatever you do, don’t post a job description without mentioning a salary. No one wants to waste time filling out an application form or writing a really good covering letter only to find out that the job they are applying for doesn’t reflect their current level.

4 – Include culture and values

How a candidate performs a job is obviously a crucial component for your business. However, every company has its own set of values and a culture in which is defined by its colleagues. This is a great way to attract the right candidate, as it will help you to find someone who is likely to gel with your other employees.

If you have a relaxed dress code or maybe you have regular traditions like quiz nights and payday drinks, absolutely mention this on your job description. Candidates want to know that your company has great culture as well as good job opportunities and it’ll make your company look extra appealing.

5 – Focus on growth and development

Explaining what the job entails is important but don’t just list a bunch of daily tasks that the candidate will be doing. This isn’t a great way to entice them and it can be difficult to take in all that information, especially if it’s long winded.

Instead, you should explain how the job will contribute towards your business objectives, as well as how the candidate can develop in the role. Will there be training for the candidate? How often will there be reviews? This kind of information will make the candidate feel like you, as a business, value your staff and genuinely care about their progression.