The sales world is changing fast in 2025, with, customer expectations, and recruitment trends all driving big shifts. One of the biggest game-changers is artificial intelligence (AI), which is transforming how sales teams work.
How AI is Changing Sales
AI is making life easier for sales teams by automating routine tasks like data entry, lead scoring, and follow-ups. It’s also helping with smarter forecasting and personalised customer experiences. This means salespeople can spend more time doing what they do best—building relationships and closing deals.
The Skills Salespeople Need Now
As AI takes care of the admin, businesses are on the lookout for tech-savvy salespeople who can make the most of these tools. Today’s salespeople need:
Tech skills to handle AI tools and data analytics.
Flexibility to adapt to new ways of working.
People skills like empathy and creativity to keep the human connection alive.
Knowledge of hiring trends
Also we'll see new job roles like Sales Automation Specialists pop up as businesses look to develop their AI performance so will will bring greater opportunity in the market.
AI isn’t replacing salespeople—it’s giving them the tools to develop, but in the main, it's giving them more time to pick up the phone and create human connections.
